Learn how your small business can effectively manage online customer reviews.

One way that small businesses can establish their credibility and attract a larger customer base is by encouraging patrons to write online reviews of their experience.  However, it’s important that you have a plan to manage these reviews.  Here are some of the steps you should take to effectively handle online reviews of your business.

• Don’t Ignore Any Reviews

Whether a review is positive, negative, or simply inquisitive, it’s important that you take the time to address each one.  When it comes to negative reviews, do not try to ignore them.  Instead, respond to them quickly to mitigate any potential damage these posts might cause.  Try to address the reviewer’s concerns and criticisms directly, and express a willingness to make the necessary improvements to your business.  Not only will this help satisfy a disgruntled reviewer, but it will also show potential customers that your business is dedicated to providing a positive customer experience.

• Be Professional

While you might want to be sarcastic or even comedic when responding to a review, it’s important to remember that you are a business owner and not just another nameless person on the internet.  Your words and tone represent your company; so make sure that you remain professional.  However, it’s also important that you do not come off as fawning or insincere.  Be authentic and try to reply as courteously as possible.

• Be Proactive About Requesting Reviews

Remember that customer reviews are a great way to promote your business without having to dip into your company’s marketing budget.  Instead of sitting back and hoping that customers will take it upon themselves to post a review, offer some kind of incentive to encourage customers to post.  For instance, you could offer a free menu item or a small discount for any customer that can prove that they have left a review for your business.
These are some of the things you can do to better manage your business’s online reviews.  Want another way to successfully manage your business?  Make sure you have the proper commercial coverages to protect your business and its assets.  To find the right policies to meet your company’s needs, contact the professionals at Young Insurance.  We are ready to get you the coverage you need today.