Prep your business for one of the best events of the year!
In 2010, American Express founded Small Business Saturday to help small businesses get more customers. Taking place Saturday after Thanksgiving (this year it’s on November 24th), this day encourages people to support their local and small businesses. Since 2010, it has grown into one of the biggest shopping days of the year.
To help get your small business ready for Small Business Saturday, check out these tips!
Create special offers and promote new products.
A great way to bring new customers through your door is to offer your customers something special when they stop by. Simple actions like emailing special offers to loyal customers and promoting new products on social media can entice shoppers. For an even bigger impact on the community, band together with other small businesses to offer a discount coupon good at any small business that is part of the group. Partnering with non-competitive businesses in your area can increase your overall exposure.
Get your team ready.
The thought of lots of customers crowding into your store and messing up the inventory may not bring tears of joy to your employee’s faces. There’s a lot of work behind those sales. Make sure your team knows how to answer questions about the company and product, encourage the right attitude, review customer service practices with them, and find a way to reward or treat your employees at the end of the day.
Make sure your store is prepared.
Your website may be looking amazing for Cyber Monday and Black Friday, but your storefront needs to look the part for Small Business Saturday. Make sure it’s clean, tidy, and there is plenty of room for people to move about freely. If there are steps, make sure they’re clearly labeled, and consider extending your hours to make the most of this day!
We hope that you have a successful Small Business Saturday! For the business insurance to protect your company and team, visit the Burbank professionals, Young Insurance!